Modernism plays a key role in shaping Belgrade’s urban environment, with a range of designs from bold, angular structures to softer, rounded forms that define the city's architectural character.
An eclectic mix of ornate 19th-century facades blending with modern urban structures, showcasing Belgrade's layered architectural history.
Belgrade comes alive at night, with vibrant streets and cozy cafés lit by the warm glow of string lights, reflecting the city’s inviting atmosphere.
Street art and murals breathe life into Belgrade’s walls, turning everyday streets into galleries that reflect the creativity and personality of the city.
Hidden green corners and quiet residential streets offer a peaceful side of Belgrade, balancing the city’s energy with moments of calm and beauty.
From the bold modernist structures of New Belgrade to the intimate streets of Old Belgrade, the city thrives on contrasts, offering spontaneity and warmth.
SFT Ritam Sans combines playful elements, like the soft curves of the lowercase ‘a’ and its lively tail, with subtle stroke contrast and slightly open apertures. The typeface balances structure with a welcoming feel, especially through the inclusion of true italics, which add a crafted, human touch to its professional foundation.
Throughout the design process, I superimposed the typeface onto a range of photographs from Belgrade’s diverse environments, ensuring it resonated with the city's varied textures and character — from modernist buildings to lively streets and intimate interiors.
This typeface brings a modern, approachable feel to corporate design, seamlessly balancing bold headlines with refined body text. Its flexibility makes it an excellent choice for projects that demand both professionalism and a personal touch.