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typography

3 Reasons You’ll Love
SFT Ritam Sans

From expressive forms to versatile italics and carefully designed alternates, SFT Ritam Sans brings flexibility and a warm, human character to contemporary design.
BY YULIA GONINA
November 14, 2024 ∙ 6 min. read
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3 reasons to love SFT Ritam Sans
A Typeface with Heart
SFT Ritam Sans is a typeface shaped by the rhythm and spirit of Belgrade, the Serbian capital. This city blends energy with an unmistakable depth of character. In creating the typeface, I wanted to capture that blend — a sense of movement and expression that reaches beyond pure functionality. Rooted in neo-grotesque structure, yet softened with humanist touches, SFT Ritam Sans offers a fresh perspective. It balances structure with fluidity.

To see what sets SFT Ritam Sans apart, let’s take a closer look at the choices behind its design. Each element reflects a blend of structure and subtle personality, capturing the essence of Belgrade while staying grounded in the practical needs of a modern typeface. It’s a tool for designers seeking authenticity and clarity in their work.
1. Dynamic Forms with a Humanistic Touch
At the core of SFT Ritam Sans is a distinctive mix of lively, organic forms rooted in the clear proportions of a neo-grotesque. Inspired by Belgrade’s rhythm, its shapes flow naturally — expressive but never forced. The design feels intentionally soft and welcoming, with rounded contours that add warmth to a structured foundation. This balance gives SFT Ritam Sans its own character: precise, yet free; contemporary, with a human touch.

In practice, these shapes bring versatility. SFT Ritam Sans remains clear and readable across diverse uses, from editorial spreads to branding projects. It’s crafted to feel genuine and effortless, adding depth without stealing the spotlight.
Balanced neo-grotesque proportions with a touch of humanistic fluidity in SFT Ritam Sans

Balanced neo-grotesque proportions with a touch of humanistic fluidity.

2. A Choice Between True Italics and Obliques
One of the thoughtful details in SFT Ritam Sans is the freedom to choose between true italics and simple obliques. This choice offers designers a nuanced way to adjust the tone of their text.

True italics differ more significantly from the upright forms, with distinct shapes and calligraphic qualities that go beyond just slanting the letters. This crafted, expressive quality brings emphasis and flow without disrupting readability.

For those seeking a more straightforward slant, the obliques provide a minimalist alternative, preserving the main structure of the letterforms. This duality within SFT Ritam Sans opens up flexible typographic possibilities, accommodating everything from expressive editorial compositions to streamlined, modern layouts.
SFT Ritam Sans offers both obliques and true italics, giving designers flexibility in style and emphasis.

SFT Ritam Sans offers both obliques and true italics, giving designers flexibility in style and emphasis.

3. Adapting Tone with Alternate Characters
SFT Ritam Sans offers a selection of alternate characters, each thoughtfully designed to enhance versatility and adapt to different stylistic needs. For a cleaner, more geometric look, the single-story “a” provides a streamlined alternative. Meanwhile, the double-story “g” and hooked “l” add a touch of humanistic warmth, giving text a friendlier, more approachable quality.

Additionally, the inclusion of an uppercase “I” with serifs, along with the hooked lowercase “l,” ensures better differentiation between similar letterforms — an essential feature for improving readability in complex or condensed layouts. These alternates allow designers to subtly shift the typeface’s tone, making SFT Ritam Sans adaptable to a variety of contexts without losing its essential character.
Alternate letterforms in SFT Ritam Sans allow for precise adjustment of the typeface’s character.

Alternate letterforms in SFT Ritam Sans allow for precise adjustment of the typeface’s character.

Expansive Character Set with Multilingual Reach
Besides its distinctive design features, SFT Ritam Sans is equipped for a truly global reach. It supports over 200 languages based on the Latin alphabet and 60 in the Cyrillic script, allowing designers to work smoothly across diverse linguistic landscapes. From a Serbian user interface to a Finnish educational guide or Mongolian packaging, this typeface adapts effortlessly to each project’s unique demands.

SFT Ritam Sans also includes an array of symbols and punctuation. From essential marks to specialized symbols like the Micro and Ohm signs, each character is crafted to ensure consistency and clarity, even in technical contexts.

For designers working with numbers, SFT Ritam Sans offers a complete set of numeral styles. Standard figures integrate smoothly into continuous text, while tabular figures bring precision to data and tables. Old-style figures add a classic feel to editorial layouts, while smaller figures fit perfectly in footnotes or annotations. Pre-made fractions further simplify the display of complex numerical information.

Additionally, the typeface includes 18 currency symbols, making it well-suited for financial documents and global branding. This character set gives designers a versatile toolkit that seamlessly supports multilingual and detail-oriented projects.
SFT Ritam Sans offers an extensive character set, designed to support a wide range of languages and typographic needs.

SFT Ritam Sans offers an extensive character set, designed to support a wide range of languages and typographic needs.

The Quiet Power of SFT Ritam Sans
SFT Ritam Sans brings together structure, expression, and flexibility, making it a valuable choice for projects that need a modern typeface with character. Whether used in branding, editorial layouts, or digital interfaces, its thoughtful design details and extensive character set allow it to adapt naturally to a variety of contexts.

For those in search of a typeface that merges precision with warmth, SFT Ritam Sans is worth exploring. Download the trial version to experience how its distinct qualities can enhance the clarity and depth of your work.
SFT Ritam Sans adds bold character and a touch of playfulness, making it perfect for expressive and engaging headlines. Its balanced proportions and clean design also make it highly readable in body text, ensuring clarity and style across different applications.

SFT Ritam Sans adds bold character and a touch of playfulness, making it perfect for expressive and engaging headlines. Its balanced proportions and clean design also make it highly readable in body text, ensuring clarity and style across different applications.

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