BorderX – Global Digital Marketing Agency
Font: SFT Schrifted Sans (Light, Regular, Medium, Bold). IBM Plex Sans KR (Korean).
Use case: Website typography, brand identity.
Use case: Website typography, brand identity.
About the Project:
BorderX is a global-native digital agency that combines strategy, creativity, and data to help brands enter and thrive in new markets. Their approach emphasizes local expertise, market insight, and a lean strategy, ensuring effective global marketing. To reflect this, the website pairs SFT Schrifted Sans for English content with IBM Plex Sans KR for Korean, maintaining a clear, modern, and professional aesthetic across languages.
BorderX is a global-native digital agency that combines strategy, creativity, and data to help brands enter and thrive in new markets. Their approach emphasizes local expertise, market insight, and a lean strategy, ensuring effective global marketing. To reflect this, the website pairs SFT Schrifted Sans for English content with IBM Plex Sans KR for Korean, maintaining a clear, modern, and professional aesthetic across languages.
Why SFT Schrifted Sans?
For a global agency, typography must support local expertise and market insight. SFT Schrifted Sans ensures structured readability in English, while IBM Plex Sans KR complements it with a modern, legible Korean counterpart, reinforcing BorderX’s seamless cross-market communication.
For a global agency, typography must support local expertise and market insight. SFT Schrifted Sans ensures structured readability in English, while IBM Plex Sans KR complements it with a modern, legible Korean counterpart, reinforcing BorderX’s seamless cross-market communication.
