Font: SFT Sushka (DemiBold). Use case: Branding, logo design.
About the Project: Gorky Coffee Bus is a mobile coffee shop operating from a retrofitted bus, offering a unique and cozy coffee experience on the go. The branding prominently features SFT Sushka, a typeface known for its soft forms and rounded details, which reinforce the warm, inviting character of the brand. Playful hand-drawn illustrations further enhance this aesthetic, creating a seamless visual identity where typography and graphics work together to evoke a sense of comfort and approachability.
Why SFT Sushka? SFT Sushka is a friendly, expressive typeface designed for branding and packaging, making it ideal for Gorky Coffee Bus. Its rounded forms and organic flow match the hand-drawn illustrations, ensuring a cohesive and visually engaging experience across signage, menus, and promotional materials. This combination strengthens the brand’s storytelling, making each interaction feel warm and personal.