Anicecompany — Creative Branding & Experience Studio
Font: SFT Schrifted Serif + All Round Gothic. Use case: Website design & brand identity.
About the Project: Anicecompany is a Tokyo/Fukuoka–based creative studio working across branding, web, product development, and events within fashion, beauty, and lifestyle fields. Their website reflects this multidisciplinary focus through bold visuals and a confident typographic voice.
Why SFT Schrifted Serif? On their website, SFT Schrifted Serif is paired with the geometric All Round Gothic, creating a contrast between expressive serif detailing and a futuristic sans foundation. The serif is used selectively—supporting key statements and editorial-style blocks—introducing a more crafted, human tone within an otherwise modern, rounded typographic system. This interplay reinforces the agency’s philosophy of merging creativity, clarity, and technical skill across diverse brand work.