Anicecompany — Creative Branding & Experience Studio
Font: SFT Schrifted Serif + All Round Gothic.
Use case: Website design & brand identity.
Use case: Website design & brand identity.
About the Project:
Anicecompany is a Tokyo/Fukuoka–based creative studio working across branding, web, product development, and events within fashion, beauty, and lifestyle fields. Their website reflects this multidisciplinary focus through bold visuals and a confident typographic voice.
Anicecompany is a Tokyo/Fukuoka–based creative studio working across branding, web, product development, and events within fashion, beauty, and lifestyle fields. Their website reflects this multidisciplinary focus through bold visuals and a confident typographic voice.
Why SFT Schrifted Serif?
On their website, SFT Schrifted Serif is paired with the geometric All Round Gothic, creating a contrast between expressive serif detailing and a futuristic sans foundation. The serif is used selectively—supporting key statements and editorial-style blocks—introducing a more crafted, human tone within an otherwise modern, rounded typographic system. This interplay reinforces the agency’s philosophy of merging creativity, clarity, and technical skill across diverse brand work.
On their website, SFT Schrifted Serif is paired with the geometric All Round Gothic, creating a contrast between expressive serif detailing and a futuristic sans foundation. The serif is used selectively—supporting key statements and editorial-style blocks—introducing a more crafted, human tone within an otherwise modern, rounded typographic system. This interplay reinforces the agency’s philosophy of merging creativity, clarity, and technical skill across diverse brand work.
