Authentica – Curated Beauty Collections
Font: SFT Schrifted Serif (Subhead Light, Subhead Light Italic, Subhead DemiBold Italic).
Use case: Packaging design.
Use case: Packaging design.
About the Project:
Authentica, a purveyor of premium beauty products, annually crafts unique themed New Year sets that blend cultural narratives with their brand ethos. In their latest collection, “Так заведено” (”As is customary”), the packaging design draws inspiration from ancient Roman traditions, featuring deities associated with various aspects of the New Year ritual. The SFT Schrifted Serif typeface is prominently utilized across the packaging, lending an air of elegance and historical depth to the design. This choice enhances the storytelling aspect, connecting the product to its rich cultural inspiration.
Authentica, a purveyor of premium beauty products, annually crafts unique themed New Year sets that blend cultural narratives with their brand ethos. In their latest collection, “Так заведено” (”As is customary”), the packaging design draws inspiration from ancient Roman traditions, featuring deities associated with various aspects of the New Year ritual. The SFT Schrifted Serif typeface is prominently utilized across the packaging, lending an air of elegance and historical depth to the design. This choice enhances the storytelling aspect, connecting the product to its rich cultural inspiration.
Why SFT Schrifted Serif?
The selection of SFT Schrifted Serif aligns seamlessly with Authentica’s commitment to delivering not just products, but immersive experiences. The typeface’s classic yet contemporary design complements the thematic elements of the packaging, reflecting both the brand’s modernity and its appreciation for tradition. Its versatility ensures that the intricate details of the narrative are conveyed with clarity and aesthetic appeal, making the unboxing experience both visually pleasing and emotionally resonant.
The selection of SFT Schrifted Serif aligns seamlessly with Authentica’s commitment to delivering not just products, but immersive experiences. The typeface’s classic yet contemporary design complements the thematic elements of the packaging, reflecting both the brand’s modernity and its appreciation for tradition. Its versatility ensures that the intricate details of the narrative are conveyed with clarity and aesthetic appeal, making the unboxing experience both visually pleasing and emotionally resonant.
