Of Ubatuba – Curated Travel Experiences in Ubatuba, São Paulo
Font: SFT Schrifted Serif (Display Medium). Use case: Website typography.
About the Project: Of Ubatuba curates authentic travel experiences in Ubatuba, São Paulo, blending nature, culture, and adventure. Their website pairs SFT Schrifted Serif with PP Mori, creating a refined yet modern look. SFT Schrifted Serif is used for headlines, adding warmth and character, while PP Mori, a clean sans-serif, balances the composition with a contemporary and structured feel. Together, they reflect the brand’s premium and immersive approach to travel.
Why SFT Schrifted Serif? Typography plays a key role in evoking emotions and setting expectations. SFT Schrifted Serif brings sophistication and depth to storytelling, while PP Mori ensures readability and a fresh, modern touch. This combination enhances the visual contrast across the website, making the experience both inviting and informative.