Of Ubatuba – Curated Travel Experiences in Ubatuba, São Paulo
Font: SFT Schrifted Serif (Display Medium).
Use case: Website typography.
Use case: Website typography.
About the Project:
Of Ubatuba curates authentic travel experiences in Ubatuba, São Paulo, blending nature, culture, and adventure. Their website pairs SFT Schrifted Serif with PP Mori, creating a refined yet modern look. SFT Schrifted Serif is used for headlines, adding warmth and character, while PP Mori, a clean sans-serif, balances the composition with a contemporary and structured feel. Together, they reflect the brand’s premium and immersive approach to travel.
Of Ubatuba curates authentic travel experiences in Ubatuba, São Paulo, blending nature, culture, and adventure. Their website pairs SFT Schrifted Serif with PP Mori, creating a refined yet modern look. SFT Schrifted Serif is used for headlines, adding warmth and character, while PP Mori, a clean sans-serif, balances the composition with a contemporary and structured feel. Together, they reflect the brand’s premium and immersive approach to travel.
Why SFT Schrifted Serif?
Typography plays a key role in evoking emotions and setting expectations. SFT Schrifted Serif brings sophistication and depth to storytelling, while PP Mori ensures readability and a fresh, modern touch. This combination enhances the visual contrast across the website, making the experience both inviting and informative.
Typography plays a key role in evoking emotions and setting expectations. SFT Schrifted Serif brings sophistication and depth to storytelling, while PP Mori ensures readability and a fresh, modern touch. This combination enhances the visual contrast across the website, making the experience both inviting and informative.


