Chez Smith – Wine Bar and Restaurant in Zürich
Font: SFT Schrifted Serif (Text Italic).
Use case: Website typography, brand identity, menu typography.
Web design by: Allink.
Use case: Website typography, brand identity, menu typography.
Web design by: Allink.
About the Project:
Chez Smith is a wine bar and restaurant in Zürich’s Binz district, known for its market-fresh cuisine and curated wine selection. Their website and menu typography pair SFT Schrifted Serif with Aribau Grotesk, balancing classic elegance with contemporary clarity. SFT Schrifted Serif Text Italic is used in introductory texts, adding a welcoming and refined tone, while in the menu, it highlights dish names and prices, enhancing readability and visual appeal.
Chez Smith is a wine bar and restaurant in Zürich’s Binz district, known for its market-fresh cuisine and curated wine selection. Their website and menu typography pair SFT Schrifted Serif with Aribau Grotesk, balancing classic elegance with contemporary clarity. SFT Schrifted Serif Text Italic is used in introductory texts, adding a welcoming and refined tone, while in the menu, it highlights dish names and prices, enhancing readability and visual appeal.
Why SFT Schrifted Serif?
For a hospitality brand that values tradition and modernity, typography plays a key role. SFT Schrifted Serif brings a sophisticated, warm character, perfect for storytelling and elegant presentation. Its italic style adds personality, distinguishing key information, while Aribau Grotesk ensures clean, structured readability for descriptions. Together, they create a cohesive and inviting brand identity, mirroring the relaxed yet refined atmosphere of chez Smith.
For a hospitality brand that values tradition and modernity, typography plays a key role. SFT Schrifted Serif brings a sophisticated, warm character, perfect for storytelling and elegant presentation. Its italic style adds personality, distinguishing key information, while Aribau Grotesk ensures clean, structured readability for descriptions. Together, they create a cohesive and inviting brand identity, mirroring the relaxed yet refined atmosphere of chez Smith.
