Fantacycling – A Vision for the Future of Competitive Cycling
Font: SFT Ritam Sans (Black).
Use case: Branding, logo design, digital interface.
Designed by: Althaus Agency
Use case: Branding, logo design, digital interface.
Designed by: Althaus Agency
About the Project:
The Fantacycling Concept reimagines the competitive cycling experience, blending progress and tradition. The new logo and branding system reflect movement, energy, and forward-thinking design, integrating SFT Ritam Sans Black to reinforce the bold and dynamic identity of the project. The typeface’s strong yet fluid letterforms mirror the essence of cycling — speed, rhythm, and adventure — while maintaining high readability across digital and physical applications.
The Fantacycling Concept reimagines the competitive cycling experience, blending progress and tradition. The new logo and branding system reflect movement, energy, and forward-thinking design, integrating SFT Ritam Sans Black to reinforce the bold and dynamic identity of the project. The typeface’s strong yet fluid letterforms mirror the essence of cycling — speed, rhythm, and adventure — while maintaining high readability across digital and physical applications.
Why SFT Ritam Sans?
For a concept centered on motion and innovation, typography must embody dynamism and confidence. SFT Ritam Sans Black delivers powerful presence, slightly rounded edges, and a sense of momentum, making it ideal for a brand that speaks to passionate cyclists and sports enthusiasts. The typeface complements the sinuous “F” logo, reinforcing the project’s identity as a fusion of sport, technology, and design evolution.
For a concept centered on motion and innovation, typography must embody dynamism and confidence. SFT Ritam Sans Black delivers powerful presence, slightly rounded edges, and a sense of momentum, making it ideal for a brand that speaks to passionate cyclists and sports enthusiasts. The typeface complements the sinuous “F” logo, reinforcing the project’s identity as a fusion of sport, technology, and design evolution.
