About the Project: Metropolis is a Norwegian architectural studio known for creating inclusive, people-oriented environments. Their website combines clarity and warmth to communicate their mission of improving urban life through thoughtful design. SFT Schrifted Serif is used for key headlines throughout the site, setting a tone that is both confident and approachable. In combination with Acumin, it creates a harmonious typographic system where expressive serif contrasts with a clean, neutral sans. The serif’s distinct personality adds a sense of refinement and structure, echoing the studio’s values of precision, sustainability, and long-term impact in the built environment.
Why SFT Schrifted Serif? The choice of SFT Schrifted Serif enhances Metropolis’s visual identity with a typeface that feels grounded and articulate. Its soft shapes and dynamic details mirror the human-centered ethos of the studio, while maintaining the architectural clarity needed in a professional setting. Paired with a modern sans, it balances expressiveness and function — a typographic reflection of Metropolis’s dual focus on aesthetics and livability.